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'Supergirl' Stumbles on Launch—Box Office Heroics Needed

DC's 'Supergirl' opens to a soft $18 million, overshadowed by 'Toy Story 5' and raising questions about its box office sustainability.

'Supergirl' Stumbles on Launch—Box Office Heroics Needed
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Holy underwhelming opening, Warner Bros.! The DC universe’s latest hope, ‘Supergirl,’ has landed with more of a polite thud than a planet-shaking boom. The Milly Alcock-starring vehicle soared to a mere $18 million on its opening Friday, getting utterly schooled by the nostalgic might of ‘Toy Story 5,’ which clenched the box office crown with $21 million. While the Girl of Steel managed second place, the numbers tell a story of worrying altitude sickness for a franchise desperate for a win.

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Let’s crunch the scandalous numbers, darling. This $170 million production is now staring down a projected $50 million domestic weekend. Compare that to James Gunn’s ‘Superman,’ which blasted off with $125 million last summer. The message from the movie-going masses seems clear: they’re not quite ready to believe a woman can fly… to the top of the charts, at least. The film, which teams Alcock’s Kara Zor-El with a “sheepish alien girl” on a quest for “interplanetary justice,” is being praised for its charm but criticized for a lack of the groundbreaking verve needed to resuscitate the beleaguered DC brand.

Meanwhile, in a truly bizarre cinematic landscape, the geriatric jackasses of ‘Jackass: Best and Last’ proved there’s still an audience for middle-aged men setting themselves on fire. The film, costing a paltry $10 million, nabbed $3.8 million on Friday on its way to a likely $8.5 million weekend—the franchise’s lowest opening, yet still wildly profitable. It’s a metaphor, really: low-risk, high-reward stupidity triumphs over a high-stakes superhero gamble.

Rounding out the weekend’s gossip, the little horror-thriller that could, ‘Obsession,’ continues its shocking domination. With a budget under $1 million, it’s poised to hit a stunning $233 million North American total, utterly humbling its big-budget competitors. ‘Supergirl’ has a long flight ahead if it wants to justify its massive price tag. Will word-of-mouth give it the necessary lift, or is this Kryptonian destined for a quick descent into streaming obscurity? The fate of an entire cinematic universe may just hang in the balance.

Original article: Variety ▸

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entertainment · Exclusive

'Supergirl' Stumbles on Launch—Box Office Heroics Needed

DC's 'Supergirl' opens to a soft $18 million, overshadowed by 'Toy Story 5' and raising questions about its box office sustainability.

'Supergirl' Stumbles on Launch—Box Office Heroics Needed

Holy underwhelming opening, Warner Bros.! The DC universe’s latest hope, ‘Supergirl,’ has landed with more of a polite thud than a planet-shaking boom. The Milly Alcock-starring vehicle soared to a mere $18 million on its opening Friday, getting utterly schooled by the nostalgic might of ‘Toy Story 5,’ which clenched the box office crown with $21 million. While the Girl of Steel managed second place, the numbers tell a story of worrying altitude sickness for a franchise desperate for a win.

Advertisement

Let’s crunch the scandalous numbers, darling. This $170 million production is now staring down a projected $50 million domestic weekend. Compare that to James Gunn’s ‘Superman,’ which blasted off with $125 million last summer. The message from the movie-going masses seems clear: they’re not quite ready to believe a woman can fly… to the top of the charts, at least. The film, which teams Alcock’s Kara Zor-El with a “sheepish alien girl” on a quest for “interplanetary justice,” is being praised for its charm but criticized for a lack of the groundbreaking verve needed to resuscitate the beleaguered DC brand.

Meanwhile, in a truly bizarre cinematic landscape, the geriatric jackasses of ‘Jackass: Best and Last’ proved there’s still an audience for middle-aged men setting themselves on fire. The film, costing a paltry $10 million, nabbed $3.8 million on Friday on its way to a likely $8.5 million weekend—the franchise’s lowest opening, yet still wildly profitable. It’s a metaphor, really: low-risk, high-reward stupidity triumphs over a high-stakes superhero gamble.

Rounding out the weekend’s gossip, the little horror-thriller that could, ‘Obsession,’ continues its shocking domination. With a budget under $1 million, it’s poised to hit a stunning $233 million North American total, utterly humbling its big-budget competitors. ‘Supergirl’ has a long flight ahead if it wants to justify its massive price tag. Will word-of-mouth give it the necessary lift, or is this Kryptonian destined for a quick descent into streaming obscurity? The fate of an entire cinematic universe may just hang in the balance.

Original article: Variety ▸

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